Santara Tech is the first of its kind, an incubator providing unprecedented access and insight from the worlds’ leading athletes, coaches, and sports scientists, allowing companies to develop unique products and marketing opportunities.

about

Founded by Olympic and World Champion Kristian Blummenfelt, three-time Ironman World Champion Gustav Iden, world leading endurance coach and data scientist Olav Aleksander Bu and long-time manager, Adam Acworth; Santara Tech provides cutting edge in-field, laboratory and controlled environment product research and development.  

Santara Tech also provides engaging content and activation programmes, driving brand credibility, market validation, revenue growth, awareness, and product education.

what we do

No other team in global sports is bringing together leading experts to work with partners to drive product development, innovation, and performance. Our team comprises not only of Olympic and World Champions, but world leading engineers, sports scientists, human physiologists, and data analysts.

Several UCI World Tour teams and Olympic Federations have said that as a collective we are “leading the way when it comes to driving innovation and performance within the sports endurance world.”

how we do it

Our experience and successes in the last Olympic cycle have significantly informed our approach to R&D. By using gold standard methods and equipment to test on the world’s best athletes in real training and competitive environments, we have developed the means of mining crucial information in environments that really matter.

To achieve this, we have reinvested in research and testing equipment unsurpassed anywhere else in the world. All elements of testing are covered in house, meaning turnover time from idea, to testing, to feedback is typically weeks rather than years.

For our partners this means a huge range of benefits including rapid testing and prototyping, immediate feedback, quick changes to protocols, effective optimisation of products and a clear strategy on how to use a product to develop and perform.

partner benefits

There are several fundamental benefits partners receive when working with Santara Tech, including:

  • Ability to test on and gain feedback from World Champions

  • Create R&D programmes with leading scientists, in and out of training camp

  • Conduct studies in a matter of weeks not years

  • Build stories and share exclusive insights

  • Get access to gold standard equipment

  • Create brand and product credibility

  • Receive significant financial savings

  • Create immediate product validation

  • “Working with Santara Tech has been instrumental for our business. Being able to harbour data and insights from the world’s leading endurance athletes and sports scientists has been a game changer.”

    Roger Schmitz, CEO, Moxy

  • “Working with Santara Tech has been a pleasure. Their dedication to excellence and evidence-based training shines clear in the results they are able to achieve. VO2 Master has had the great opportunity to support this group with unique metabolic analysis that feeds their assessment and training methodologies.”

    Peter O’Brien, CEO, VO2 Master

  • “The team at Santara Tech have been highly responsive to requests and has ensured that as a brand, we have been exposed to key target audiences while benefitting from the endorsement of some of the most successful names in the triathlon industry.”

    Eric DeGolier, Founder & CEO, Body Rocket

Santara Tech works with companies to help activate their partnerships by creating content programmes, digital and social activations, and live events. We work together with partners to:

  • Create content plans and strategy

  • Create engaging marketing programme

  • Deliver all content programmes for the partner

  • Help tell the partners and products story

  • Create bespoke events with the partner

CONTENT & activation

marketing

With access to Kristian Blummenfelt and Gustav Iden, brands are able to leverage their global digital and social media networks inc. Instagram, YouTube, Facebook and Twitter, through partnerships with Santara Tech to reach millions of consumers online and tell their brand and product story.

CHECK OUT OUR LATEST ON SOCIAL MEDIA

Last week joined forces with Rich Roll and On to host an event at their flagship store in NYC ahead of the marathon. Thanks to everyone who joined us for our Lightspray event, a huge thank you to @on and @richroll for their collaboration! #samtara
An incredible 400+ friends joined us for our first annual Santara Tech Ironman World Championships After Party with Kristian and Gustav this year at Papa Kona, Hawaii. We hope you all enjoyed it as much as we did hosting you. A huge thanks to our a
A hard day yesterday but one we will all learn a lot from. #Kona
Huge congratulations to @bethpotter91 for her 2nd place in the WTCS Grand Final in Torremolinos this weekend! This accompanied her 2nd place in the overall WTCS this year, where Beth did not finish off the podium at any WTCS races including the Oly
Kona After Party - Norwegian Style 2pm @ Papa Kona Sunday 27th October Limited spaces! To secure yours, please email your name to info@santaragroup.com #triathlon #kona #worldchamps #ironman #thenorwegianmethod

CONNECT WITH SANTARA TECH

info@santaragroup.com

Fulham Green,
69-79 Fulham High Street,
London, SW6 3JW